Does data tell you the truth?

When they say there’s more to that meets the eye – they probably have not considered how data can be misread or misled most of times. Recently I happened to flip through the humble yet powerful book by Darrell Huff – “How to lie with Statistics”.  To quote a few lines from the book –…

Only if travel apps and sites could do more

For someone like me who has an itchy foot, nothing could be more challenging and frustrating than to manage my trips, keep a track of what happened in those trips both monetarily and memorably! After all, a great trip needs to be cherished sans the logistics involved in it. Does this sound familiar to you?…

Marketing in the age of visual gratification

A few years back if you were intending to buy a mobile phone you had a checklist. At least 2000 mh battery, loaded maps, external memory and a host of other features. Today, you are not that anxious as the only thing that matters is how good a selfie it can take. It amuses or…

Have you responded yet?

Often in our day to day life we get frustrated with the phrase “such and such thing is not responding” We open our email service and after a few minutes it stops responding. We wait for it to respond or we kill it. We are browsing an app, about to purchase something that we have…