A few years back if you were intending to buy a mobile phone you had a checklist. At least 2000 mh battery, loaded maps, external memory and a host of other features. Today, you are not that anxious as the only thing that matters is how good a selfie it can take. It amuses or rather confuses me at the first place. If I need a mobile phone then how can an 8-pixel front camera or back-camera solve my need of communication. Of course, a picture is worth a thousand words but the basic need of communication is still met by a phone unless telepathy has improved these days!
One might argue that phones are not just for calling anymore. There’s more to a mobile phone and of course I do use all the latest features. It’s so handy and am not against it.
However, all that sells today is just how good your phone can make you look good. Wondering what the beauty creams will vouch for? Think of the professional camera makers – haven’t the phone companies almost stolen their tag line? Suddenly the only thing mobile companies are talking about is how their phone camera is superior and can save loads of photos.
So was the need to be clicked tapped by mobile phone makers or was it another marketing gimmick channeled by social media?
Facebook, Instagram and a host of other social media venues are full of pictures taken every second, everything documented and everything on the stage for views, comments and a glimpse of your world. When the pressure to perform or rather market yourself is so much, one is left with no choice but to tag along with #hashtags. After all who wants to miss a minute to fame?
In these picture-driven times, marketing isn’t easy as everyone is vying for the same shelf space and not all that looks good is gold!
Impledge - Blog 